After preeminent New York and New Jersey medical malpractice and personal injury attorneys, Paul Simonson, Edward S. Goodman and Kenneth J. Platzer, joined forces to form Simonson Goodman Platzer PC, they knew they wanted a website that reflected their high standards and expertise.
Personal Injury Responsive Design
The firm, with offices in New York and New Jersey, is a powerhouse of legal knowledge and experience devoted to representing clients who have suffered serious injuries due to medical malpractice and accidents. Founding partner Paul Simonson, one of the nation’s leading attorneys in the area of weight loss surgery malpractice, says that he and his partners understand the importance of branding and internet marketing.
“We have approximately 90 years of combined legal experience, and it’s experience that counts when we’re fighting for our clients. Our website needs to engage prospective clients and tell the story of our experience, expertise, and ability to win their case.” Simonson chose Trighton Interactive, a full service digital agency based in Orlando, for the job. Having previously worked with Trighton’s CEO and internet marketing expert, Jody Resnick, on highly successful digital strategies, Simonson knew the law firm was in good hands.
And the Trighton Interactive team delivered just what Simonson and his partners were looking for – a sophisticated web site that clearly represents the firm’s expertise. Resnick explains, “Our goal was to create an online presence that would show rather than tell new prospective clients that this leading medical malpractice law firm has extremely high standards of service and practice.” He adds, “When creating the website, we pushed the boundaries of what’s possible to optimize user experience and maximize conversion.”
From the sleek homepage to the descriptions of the firm’s areas of practice, Simonson Goodman Platzer PC’s new website says quality. The color palette, typography and organization blend elegantly to give prospective clients a sense of the high quality representation they can expect from the firm. In addition, the site’s navigation and content help prospective clients easily access the information they need to get started on their medical malpractice or personal injury case by scheduling a free consultation with the expert attorneys at Simonson Goodman Platzer.
Of course, Trighton also leveraged responsive design to provide an exceptional website experience to visitors, regardless of the type of device they’re using. Resnick says, ‘We fully understand website users have different intentions based on the device they’re on when visiting the website. By identifying goals and optimal conversion paths, we’ve optimized the mobile rendering of the site to provide an ideal experience for mobile visitors, ultimately resulting in more calls for the firm.”
To experience Simonson Goodman Platzer PC’s new, responsive website, go to www.simonsonlegal.com.
